Best Flounder Lures: The Angler's Guide

Updated on November 12, 2025
time to read 9 minutes read

Flounder are fun and exciting to catch. They live near the bottom of the water and like to hide in the sand or mud. Flounder wait patiently for small fish, shrimp, or crabs to swim by so they can strike quickly.

Close view of an angler lifting a Flounder caught on a lure above bright blue coastal water.

In this guide, we will present the best ways to catch a lot of Flounder. We will cover how to understand Flounder behavior and where to find them. And, of course, how to determine which lures work best for them. You will also get tips on how to fish with these lures and the proper techniques to make your fishing successful.

Understanding Flounder

Flounder is a flatfish. Its body is wide and flat, and they stay near the bottom and hide by burying themselves in soft, loose soil. It waits for prey to swim by, then strikes fast. Its wide mouth and sharp teeth help it catch and tear prey.

Habitat and Behavior

Shot of a freshly caught Flounder being held up by an angler over the water.

Flounders live on the ocean floor, from Nova Scotia down to Florida. They like sandy flats, muddy bottoms, bays, estuaries, reefs, and even shipwrecks. This species of fish is calm and solitary, most active during the day. 

They use camouflage to stay safe, and their color changes to match the ground. They bury themselves in the mud to hide and rest. Flounder moves with the seasons, and it is essential to understand their seasonal patterns. Do not miss the next part.

One type of Flounder, the Summer Flounder (also called Fluke), is known for its intense fight. While not the biggest fish, it can reach up to 20 pounds and often shakes off the hook. Fluke is just one of many Flounder species found along the U.S. East Coast.

Seasonal Behavior and Best Times to Fish

Shot of a Flounder suspended above deep blue water during offshore fishing.

Flounders change their behavior with the seasons. They move between deep and shallow water depending on the time of year. This helps them find food and stay safe. Here's what to expect in each season.

  • Spring: Flounders move from deep ocean areas to shallow bays and estuaries. They are hungry and feed more often. This is a good time to fish inshore.
  • Summer: Warm, shallow areas hold the most action, with steady feeding throughout the day. Sandbars, reefs, and grassy flats become reliable spots during this season.
  • Fall: Fish begin moving back to deeper water. They eat a lot to build energy before winter. Look for them near channels and structures.
  • Winter: Flounders stay offshore in deep water, where they are less active and harder to catch. Fishing is slower, but still possible with the right gear.

Flounder fishing is best in spring and summer. During these seasons, the water is warm and the fish are active. Knowing their habits by season helps you plan better trips and catch more fish.

Where to Find Flounder (and What to Use There)

Underwater view of a Flounder gliding across the ocean floor with sand ripples around it.

It's essential to know where to look for Flounder. These flatfish are bottom dwellers and prefer areas with structure and current. They strike from hiding, so location and lure presentation are key. Matching your lure to the environment will help you catch more Flounder. Below, we discuss common places to find them. 

  • Backwaters and Estuaries: In bays and creeks, Flounders hide near the edges of oysters, mud, and grass. Use weedless soft baits that look like small fish. Move your lure slowly near the bottom of the water.
  • Inlets and Channels: Flounders stay in deeper water where the tide is strong. Check near bridges, channel edges, and rocks. Use heavier jigs with soft baits like paddletails or jerk shads. Let the lure move with the current.
  • Docks and Structures: Fish often hide under docks and structures. Bucktail jigs tipped with scented trailers could be productive when you find Flounder around docks. Let the jig fall close to the structure. Then, retrieve slowly, taking small hops to imitate a fleeing bait.
  • Beaches and Surf: Flounders swim near troughs, washouts, and around piers or jetties. Use soft plastic lures (swimming mullet or shrimp) on light jig heads. Cast beyond the breakers. Slowly drag your lure back along the bottom. Focus on the low tide or the incoming tide. During this period, fish move in to feed.
  • Grass Flats and Sand Holes: On shallow flats, Flounders hide in sandy holes and wait for food. Soft, small plastics on light jigs are productive here. Paddle tails or fluke baits work well.

Now, when you know where to find this fish, you are more than halfway to a successful catch. Knowing where Flounders tend to hide and what they consume is essential for fishing smarter, not harder.

Best Lures to Choose for Flounder

Flounders prefer slow-moving prey and detect food by sight and vibration. Different fishing locations require different lure styles. Flounders can be quite selective, so it's essential to use lures that have realistic action and scent. Let's focus on the best lures for catching Flounder.

Spoons

View of a Flounder lying on a rocky surface with a colorful spoon and worm rig beside it.

Spoons are another solid pick. They are metal lures shaped like baitfish. They flash as they move. Many have built-in noise or eyes to draw strikes. Spoons are best in sandy areas with fewer weeds. Cast them far and retrieve slowly with a steady wobble. They work best when Flounder are active and hunting their prey.

Soft Plastics

Top-down view of assorted soft plastic lures organized in a tackle box for targeting Flounder.

Soft plastics are a top choice for Flounder. They look natural and move like real bait. The most popular are shrimp imitations or small paddletail swimbaits on jig heads. These lures work in almost any location. You can adjust the weight of your lure to keep it near the bottom, and a slow retrieve along the floor tends to produce the best results.

Weedless Baits

Scenic view of a Flounder facing a weedless lure while resting on a sandy bottom.

Weedless baits are great when fishing near grass, rocks, or structure. Flounders often sit in thick cover, so standard lures can get snagged. Use a slow, dragging motion to move through cover. When Flounder strikes, the weedless hook still sets well.

Jerkbaits

Multiple colorful jerkbait lures laid out on a surface, neatly arranged and ready for rigging.

Jerkbaits work well in shallow water where Flounder wait in ambush. These lures move like fleeing baitfish. Cast them out and use a twitch-pause-twitch action. That movement often triggers strikes. These lures come in many colors and sizes. Pick one that resembles a local fish, so you will have a better chance of targeting it. 

Jigs

Close shot of soft rubber lures and jig heads arranged for inshore Flounder fishing.

Jigs are one of the most effective lures for Flounder. Bucktail jigs, feather jigs, or rubber-skirted jigs all catch fish. Use them near structure, ledges, and sandy drop-offs. The movement and flash of a jig get the fish's attention. Let it bounce or hop along the bottom. 

Best Flounder Fishing Techniques with Lures

These fish stay near the bottom, so how you move your lure matters a lot. Different spots, water depth, and current all change how you should fish. Some days, Flounder wants a slow and steady retrieve. Other times, they strike when the lure hops or pauses.

Bounce or Hop Retrieve

View of an angler holding a freshly caught Flounder by the shoreline with waves behind.

Let your lure touch the bottom, then lift it and let it drop again to mimic injured or fleeing prey. Use soft plastics on jig heads for this method. The movement attracts Flounder hiding in the sand or mud. It also helps your lure stand out in low-visibility areas. It is vital to maintain pauses between hops to allow the fish to react.

Drifting

Back view of an angler on a charter boat wearing a hat and sunglasses while targeting Flounder over calm open water.

When fishing from a boat, let your lure drift naturally to cover a larger area and keep your lure in the strike zone for longer. Drifting is useful in bays and channels where Flounder gather. You can combine drifting with a slow bounce to attract more bites.

Jigging

Happy angler jigging from a small boat with gear ready for a Flounder hookup.

Many new anglers confuse jigging with Flounder gigging, but these two methods are completely different. Jigging is a lure technique where you bounce a jig along the bottom to trigger a strike, while gigging is a nighttime spearing method in shallow water. Slow jigging in winter can be especially effective, since Flounders respond best to patient presentations when they are less active.

Slow Retrieve

Underwater view of a Flounder resting camouflaged on a sandy sea bottom blending with its surroundings.

Slowly reel your lure in close to the bottom to imitate slow-moving prey. Soft plastics are well-suited for this method. Keep the retrieve steady and slow to entice bites. Flounder can notice small movements, so avoid rushing your lure. Slow retrieving could be productive in calm water.

Hookset Tips

View of an angler casting from shore during a calm sunset over the water.

Flounders have sideways mouths. Wait a moment after a bite before hooking the fish. Use a smooth but firm upward jerk to prevent the hook from pulling out. Avoid yanking the rod too hard, or the hook may come loose. Be ready for a fight once hooked.

Ethical Practices and Fishing Regulations

An illustration of ocean waves in intricate shades of blue, with a yellow line on the left side of the visual, the heading Regulations and Ethical Practices, and the Anglers Booking logo at the bottom right.

Understanding fishing regulations and ethical practices about specific fish species protects fish populations and ecosystems and promotes responsible angling practices.

Anglers Booking Team

There are regulations made to protect Flounder populations. Additionally, they help preserve this fish species for the future.

Daily catch and size limits are one of the most often applied rules. Many places have seasonal closures, especially during spawning times, to allow Flounder to reproduce safely. Some areas require the use of barbless hooks. If you fail to follow these regulations, you will be subject to fines or have your fishing privileges revoked.

Anglers are encouraged to care for fish properly. Your hands need to be wet when you touch the fish. It is essential to do this to protect its coat. With barbless hooks, it's easier to remove the hook. If you keep Flounder, dispatch them quickly and humanely.

Rules can change by location, season, or species. That's why you must be informed. Following the law protects Flounder for future anglers.

Final Thoughts

Flounders may not be the biggest fish in the sea, but they offer a real challenge and plenty of fun. With the right gear, lures, and good timing, you are ready to enjoy a great day on the water chasing these clever flatfish. 

Now it's your turn, as we want to hear from you! Which lures worked best for you? Share your experience in the comments below!

Frequently Asked Questions

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Anglers Booking Team

The expert copywriters at Anglers Booking have meticulously crafted this article. Our dedicated team of writers provides valuable insights and information to enhance your angling experience.

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